Kvann Health Brand Guidelines v1.0
KVAN Health LLC (Oregon)*
Official Visual Identity System & Design System Manual

Kvann Health & Kvann Flow

The design guidelines, visual standards, color architecture, and brand voice governing all digital interfaces, pitch decks, proposals, and publications.

Approved for: Web (Lovable) • Pitch Decks (16:9) • CCC Pilot Statements of Work • Executive Briefs
01 • Architecture

Masterbrand & Product Hierarchy

Kvann Health operates an institutional two-tier brand model: a corporate masterbrand paired with an operational product engine.

Corporate Masterbrand

Kvann Health

Entity: KVAN Health LLC (Oregon, USA)

The overarching corporate entity. Represents enterprise stability, healthcare governance, institutional authority, and rigorous systems engineering.

Primary Mark: Architectural Monogram 'K' Option 3
Flagship Product Brand

Kvann Flow

Offering: Ambulatory Schedule Optimization Engine

The day-to-day clinical software. Represents schedule continuity, fluid patient flow, and the calm, protected midday rest buffer for clinicians.

Primary Mark: Circular Balance Emblem Option 2
02 • Brandmarks

Approved Brandmarks

Selected from canonical source (sample_logos.png). High-resolution isolated marks and usage rules.

Kvann Health Logo

Kvann Health (Corporate Mark)

Architectural Monogram 'K' (Option 3)

• Vertical Pillar: Deep Forest Spruce (#1C5240), symbolizing clinical stability and physician groundedness.

• Curved Wings: Clinical Slate (#586068), expressing capacity recovery and operational balance.

• Usage: Main website navigation, official letters of intent, contracts, and investor pitch decks.

Kvann Flow Logo

Kvann Flow (Product Mark)

Circular Balance Emblem (Option 2)

• Two Sweeping Crescent Blades: Spruce & Slate arcs in dynamic rotational equilibrium, representing continuous, unfragmented appointment flow.

• Protected Center: Clean circular negative space representing the guaranteed midday lunch break.

• Usage: Product pills, schedule compaction widgets, app favicons, and clinical dashboard stamps.

Original Approved Concept Board (sample_logos.png)

Master Logo Board

Reference: Option 2 (Circular Balance) & Option 3 (Architectural Monogram) officially approved for production.

03 • Color Palette

Authentic Color System

Directly sampled from the approved visual artifacts. Warm, human, institutional. Body and headline colors meet WCAG AAA; structural accents meet AA for their declared roles.

#FAF8F3

Warm Linen

Role: Primary Canvas

RGB: 250, 248, 243
CMYK: 0, 1, 3, 2
Surface: Warm editorial background
#1C5240

Deep Forest Spruce

Role: Brand Anchor

RGB: 28, 82, 64
CMYK: 66, 0, 22, 68
Contrast vs Linen: 8.1:1 (AAA)
#586068

Clinical Slate

Role: Structural Accent

RGB: 88, 96, 104
CMYK: 15, 8, 0, 59
Contrast vs Linen: 4.9:1 (AA normal / AAA large)
#354047

Charcoal Slate Ink

Role: Core Typography

RGB: 53, 64, 71
CMYK: 25, 10, 0, 72
Contrast vs Linen: 9.4:1 (AAA)
04 • Typography

Typographic Hierarchy

Built for high-density clinical clarity. Displays and body set in Plus Jakarta Sans; telemetry and time blocks set in JetBrains Mono.

Display Headline (H1 — 52px / 3.25rem • Weight 800 • Tracking -0.02em)

Help Doctors Finish Their Day On Time.

Section Heading (H2 — 32px / 2.0rem • Weight 700)

Quantifiable Financial & Clinical Impact

Card Header (H3 — 22px / 1.375rem • Weight 700)

Kvann Flow Appointment Compaction

Body Copy (16px / 1.0rem • Line Height 1.65 • Weight 400)

Our scheduling assistant groups clinical visits closely together so open slots are large enough to be booked. It strictly preserves lunch hours so doctors have reliable time to recharge and catch up on notes before the afternoon starts.

Clinical Telemetry & Metrics (JetBrains Mono • Tabular Numbers)
+12.6% Density $178,200 Annual Lift 08:30 – 09:10 PT 12:00–13:00 Protected
05 • Collateral in Practice

Proposal & Executive Stationery

High-fidelity studio mockup showing how the brand identity renders in executive pilot proposals, statements of work, and partner correspondence.

Executive Stationery & Proposal Mockup
Programmatically composed with approved production marks (per §10 Diagram Production Rule — no AI text rendering) Application: Central City Concern (CCC) Pilot Statement of Work
06 • UI Components

Buttons, Badges & Spacing Grid

Interactive components built on the 8px baseline modular scale for Lovable.dev and React implementation.

Button Hierarchy

Primary Action (Spruce):
Secondary Action (Slate Outline):
Pill Badges:
Kvann Flow 30–47 Total Hours

8px Modular Spacing Tokens

space-014pxMicro padding / icons
space-028pxBaseline grid step
space-0312pxForm inputs & small gap
space-0416pxContainer padding mobile
space-0624pxCard padding desktop
space-0832pxSection component gap
space-1664px–96pxMajor section breathing
07 • Editorial Voice & Brand Invariants

How Kvann Speaks

Humble, factual, and respectful of the daily clinical grind. Strictly free of AI marketing buzzwords.

Always Say (Clinical & Operational Truth)
  • • "Fragmented appointment schedules" or "scattered calendar gaps".
  • • "Protected midday lunch break" or "guaranteed recovery buffer".
  • • "After-hours documentation burden" or "evening charting at home".
  • • "Software systems architect who built safety guardrails".
  • • "Engineered for seamless EHR integration via standard FHIR and schedule reports".
Never Say (Jargon, Slang & Neologisms)
  • • "Swiss cheese schedules" (informal pitch-deck slang).
  • • "Lunch Firewall" (mechanical tech jargon).
  • • "Pajama time" (overused industry cliché).
  • • "Inventor of the Second Line of Defense" (pretentious; keep it humble).
  • • "Certified Epic integration complete" (false claim; violates P0 honest framing).
Tiered exception: "Swiss cheese" and "pajama time" are permitted once each as a vivid hook in investor-facing pitch decks (accelerators, VCs) where they are already established. They remain banned in client-facing clinical documents, SoWs, proposals, and the product UI.
08 • Logo Usage Rules

Clearspace, Sizing & Misuse

Non-negotiable placement rules protecting mark legibility across print, screen, and embroidery.

Clearspace & Minimum Size

  • • Clearspace: maintain empty space on all sides equal to 50% of the mark's height (the "x-rule"). No text, rules, or imagery may enter this zone.
  • • Minimum size — digital: 32 px height (Kvann Health monogram); 24 px (Kvann Flow emblem / favicon).
  • • Minimum size — print: 12 mm height; below this, use the wordmark alone.
  • • Favicon / app icon: Kvann Flow emblem only, centered on Warm Linen or Deep Forest Spruce field.

Approved Variants

  • • Full color — default, on Warm Linen or white only.
  • • Mono Spruce (#1C5240) — single-color print, embossing, engraving.
  • • Reverse white — on Deep Forest Spruce or Charcoal Slate Ink backgrounds only.
  • • Mono Charcoal (#354047) — legal documents, black-and-white printing.

Never (Misuse)

  • • Never recolor, outline, stretch, rotate, or add shadows/effects to the marks.
  • • Never place full-color marks on photography or low-contrast backgrounds — use reverse white on a Spruce overlay.
  • • Never lock the two marks (Health + Flow) together into a combined logo.
  • • Never set the wordmark in a typeface other than Plus Jakarta Sans (digital) or the declared print pairing (§09).
09 • Templates

Presentation, Document & Signature Systems

Production specifications for every external artifact. Brand fonts are screen fonts; print artifacts use the declared system pairing so files render identically on any client machine.

PowerPoint 16:9 Master

  • Canvas: 13.333 × 7.5 in; margins 0.6 in
  • Title slide: Linen bg, H1 40pt Charcoal, Spruce accent bar 8px, monogram top-left 0.5 in
  • Content slide: headline 28pt / body 16–18pt; max 1 idea + 1 number per slide
  • Data slide: single chart, §10 style; source line 9pt Slate bottom-left
  • Section divider: Spruce bg, reverse white mark + 32pt white headline
  • Footer: "KVAN Health — Confidential" 9pt Slate + page #, all slides except title
  • Print fonts: Calibri (or Arial) — never ship Jakarta Sans-dependent decks to clients

Word / SoW Document Master

  • Page: US Letter, 1 in margins; header 0.5 in
  • Letterhead: monogram left 0.35 in + "KVAN Health LLC*, Portland, Oregon" right, 9pt Slate
  • Body: Calibri 10.5–11pt, Charcoal, 1.15 line spacing
  • Headings: Calibri bold; H1 16pt Spruce, H2 13pt Charcoal, numbered sections for SoWs
  • Tables: thin 0.5pt rules, Spruce header row w/ white bold text, no vertical rules
  • Callout box: MintSoft fill, 1pt Spruce left border — executive theses only
  • Doc control: version/date/status table p.1; "Page X of Y" + confidentiality footer
  • Signature blocks: always begin on their own page

Email Signature & Stationery

Alexey Soshnin
Chief Technology Officer & Co-Founder
KVAN Health
alexey@kvanhealth.com • kvanhealth.com
Portland, Oregon, USA
  • • Signature: plain text only, no images/logos in email (deliverability + FQHC spam filters).
  • • Business cards: Linen stock, Spruce monogram front, Mono Charcoal back, JetBrains Mono contact line.
  • • LinkedIn banner: Linen field, Spruce monogram left, tagline "Give clinicians their time back." in H2 spec.
10 • Data Visualization

Charts, Diagrams & ROI Tables

Rules for every figure that carries a number — where credibility is won or lost.

Chart Grammar

  • • Series colors (in order): Deep Forest Spruce #1C5240 → Clinical Slate #586068 → Mint #10B981 → Charcoal #354047. No other hues without design sign-off.
  • • Gridlines: horizontal only, 1px #E5E0D5; no vertical gridlines, no chart borders, no 3D, no gradients.
  • • Numbers: JetBrains Mono tabular; labels 11pt Slate; direct-label series instead of legends wherever possible.
  • • ROI tables: total rows get Spruce header treatment; every chart carries a source + as-of date line, 9pt Slate.
  • • Currency: always "$178,200" style — full separators, never "$178K" in financial documents.

Diagram Production Rule

  • • Any graphic containing text or numbers (Gravity Stacking day-grid, dual-mode OCHIN flow, 3-pillar diagram) must be built as vector shapes or programmatic rendering (PowerPoint shapes / matplotlib 300 dpi). Never text-to-image — AI generators garble labels and digits.
  • • AI-rendered imagery is permitted only for abstract hero/backdrop art carrying no information.
  • • Iconography: 2px stroke line icons, rounded caps, single Spruce color; no filled multicolor icon sets.
11 • Naming Conventions

How to Write the Brand

Context Correct Form Never
Legal entity (contracts, SoWs, BAA)KVAN Health LLC*Kvann Health LLC, KVANN
Commercial masterbrand (marketing, decks, site)Kvann HealthKVANN Health, KvannHealth
ProductKvann FlowKvannFlow, KVANN Flow, Flow
Domains / emailkvanhealth.com (primary) • kvannhealth.com (redirect)Any other TLD or hyphenation
Feature codenames (internal/product UI only)Gravity Stacking, Lunch Firewall, Kvann TetrisExternal clinical docs — see §07 voice rules

*Pending Oregon SOS registration confirmation — see footer imprint rule.